HOW WE WORK · 02
Product Strategy
Research becomes a commercial offer — product concept, assortment logic, positioning and unit economics assumptions.
What we define
- Product concept and value proposition
- Assortment architecture, including hero SKUs and extensions
- Positioning relative to category alternatives
- Commercial model: price architecture, margin logic and launch depth
- Requirements that Brand Development and Launch must satisfy
CONTACT
Discuss this stage.
Connect with the Primorie Group team to talk through this step in the operating model — or the full path from research to scale.
Typically within 2 business days